Luxury brands have been avoiding internet for a long time in order to preserve the personalized service that is essential for a truly luxurious experience of a buyer. However, the wave of brand new luxury consumers from among millennials changed the picture for the luxury industry. The tech savvy generation that... moreMillennials Are Making Luxury Brands Change Their Traditional Marketing Strategies
Luxury brands have been avoiding internet for a long time in order to preserve the personalized service that is essential for a truly luxurious experience of a buyer. However, the wave of brand new luxury consumers from among millennials changed the picture for the luxury industry. The tech savvy generation that spends most if its time online demands the presence and availability of its favorite brands on the Internet.
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