Blog Introduction: Whether you're new to the world of SEO, you've been around for a while or have been working with an SEO Company in Canberra, you've probably heard of the dreaded "Google penalty." But what is a Google penalty, really? And should you be afraid of it? Let's take a look.
What Is A Google Penalty?
In short, a Google penalty is when your website is penalized by Google because it has violated one or more of Google's webmaster guidelines. Sometimes this can happen accidentally; other times, it can happen because someone is deliberately trying to game the system.
Either way, it's important to avoid penalties if at all possible, as they can have a serious negative impact on your website's traffic and visibility.
There are two main types of penalties: manual and algorithmic.
Manual penalties are applied by Google when they believe that your website has deliberately violated their guidelines.
Algorithmic penalties are applied automatically when your website triggers one of Google's algorithms that flags it as being in violation.
In most cases, manual penalties are far more serious than algorithmic ones, as they usually involve some sort of black-hat SEO tactic by an SEO Company in Canberra that is designed for gaming the system.
A Google penalty might sound scary, but there's no need to be afraid!