Stereotypes are a professional's worst enemy since they stifle originality and generate more two-way subjective perspectives. The adversaries also "invade" the event planning profession, which is especially prone to unfounded assumptions due to its reliance on human interactions.
Live streaming, one of the most popular yet misunderstood new event strategies, is recognizable to some of today's event planners. In truth, there are several misconceptions regarding live streaming that cause some people to shun it (although they really need it).
There are at least five live broadcasting fallacies you should be aware of and avoid!
Only major events are broadcast live online
This is the folly of a group of individuals who believe that live broadcasting and streaming services are only appropriate for really large events with millions of viewers. This platform is ideal for planning small events without the need to lease a range of pricey traditional equipment.
The use of live streaming tends to reduce the number of direct visitors
This is a second myth based on the belief that people would not pay money to see anything if they can view it for free. Of fact, this isn't the case since, according to some studies, up to 30% of individuals who watch live streaming of an event will attend the same event the following time. This is also shown by the fact that last year's Live Streaming to Facebook was greatly enhanced.
Is this a costly field?
This is just not the case, as more and more social media channels emerge that allow for free live broadcasting. Facebook Live is now the most popular platform.
These services aren't really appealing!
Of fact, numerous polls demonstrate that consumers prefer to watch live streaming rather than recorded episodes of the same program. Your footage will be deleted shortly after the event. Even after your event is over, you may continue to utilize your video. You are free to reuse the full recording.
When it comes to broadcasting live video streams, what exactly do event producers require?
The producers need a platform that can raise the number of viewers as much as possible while maintaining the lowest feasible production costs. Sounds like a capitalist premise, right? But that is not the case. Most producers follow the client's instructions and are generally assigned a minimum audience quota that both parties have agreed upon. They must also consider numerous variables while producing live streaming, one of which is the expense.
What should they think about before deciding on the finest live streaming platform?
Content security, bandwidth costs, monetization and analytics, outstanding customer support, and a top-tier CDN are all factors to consider when looking for the finest live streaming service.
For more info, watch the video:
Do you want to securely live stream your events? The usage of your streaming video is protected by content security.
Costs of bandwidth:
Because not every platform provides the same price for bandwidth, you should be judicious in your selection based on your financial capabilities.
Analytics and monetization:
If your streaming video is utilized for commercial reasons, this is quite handy.
Choose someone who can provide assistance 24 hours a day, seven days a week. You never know when difficulties may arise.
The term CDN refers to a content delivery network. A CDN enables you to reach millions of people worldwide, not just in your own nation.
We can see from the previous reasons that live streaming is an unavoidable part of contemporary marketing, and that we must evaluate the following characteristics before hiring a live streaming service.