Crossing the Line? The Use of Super Heroes in Online Gaming

on October 15 at 12:47 AM

The final decade has seen the re-emergence of the super hero cartoon character, characterized by block buster movies that have been a winner across the globe. Super hero themed movies have turned out to be guaranteed money spinners, yet there appears to be a growing trend of using the super hero brand in sectors which might not be most appropriate. Recent developments have experienced the use of super hero themed slot machines in online casinos. The usage of children's cartoon characters in this kind of environment raises certain ethical questions. But gets the line been crossed?


Cryptologic owned Intercasino have promoted cartoon based slot machines for a number of years. Slot games at your website have featured characters from the Marvel comic range. 먹튀검증 Among the more recent slots to be launched on the site includes 'The Amazing Spider-Man Jackpot Slot' ;.


The business enterprise motives for using comic book heroes appear fairly clear. Online slots which are branded by way of a super hero character are apt to be more attractive to online slots players than unbranded games. The ball player will easily manage to identify the branded slot game, and new games which are introduced are apt to be taken on quicker by online casino players.


Other online gaming companies have recognised the opportunities that branded games provide. In early 2008, Party Gaming, the publicly listed FTSE company, announced plans to tie in slot machines with blockbuster movies. 먹튀폴리스 A position on the basis of the movie 'Saturday Night Fever' has been launched with great success, and further slots on the basis of the cult move 'Top Gun' can be released before the year is out.


Even television seems to be getting an online casino makeover. PKR poker, the UK based 3D online poker site have recently launched PKR Deal or No Deal, the favorite UK based Saturday evening family entertainment program.


Online gaming companies justify their actions on the foundation of an over-all shift towards mainstream entertainment. However, care needs to be observed, and online gaming companies need to make sure that appropriate age verification processes have been in place to ensure children are not attracted to the sites on the back of these heavily branded games. Online gaming companies insist that such controls and procedures have been in place. Despite such assurances, many observers believe ethical issues still need to be addressed.

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