How to Engage Customers with Social Media Posts

on August 20 at 07:42 AM

In the past, the only known ways for brands to communicate with their customers was through television, radio, or print advertising. It was a very long process with no guarantee for sale. But, now with the rapid digitalization of business, organizations have started using social media to connect with their audience. Social media platforms are not only used by individuals to engage with each other but business enterprises also use these platforms to engage with their target audiences and establish their command in the online community through their social media posts.


What Is Social Media Marketing?        

Social media marketing plays an important role in the business as it is one of most the cost-effective modes of online marketing. It is an important tool that can connect with the audience and also increase your brand awareness; thus increasing the sales of the concerned product or service. This is the best mode of marketing as it can be started easily without consuming time.

“Social media is about the people, not about your business! Provide for the people and the people will provide you.” 

What is the importance of Social Media Marketing?

It is important to keep in mind that social media platforms see different types of engagement. Engagement is more than just comments and likes on posts though. Communicating and engaging with your audience on social media can benefit your business. The following points explain the importance of social media engagement: 

  • Creating Brand Awareness

Social media engagement helps in creating brand awareness. Whether it is your business or your audience, the more you interact, the more it spreads around the platform and helps consumers learn and recognize you. Along with brand awareness, consistent interactions with your audience are great for your public image as well as your business.

  • Helps to Keep Your Audience Intact

Commenting on a post, liking or sharing a post, leaving reviews, and participating in live discussions are some ways to interact with your audience. It is just like meeting new prospects in a clubhouse or a networking event. The more you engage in healthy interaction with these new people, the more they get interested in your brand, which will eventually lead them to your website, and more importantly, these interactions will result in an increase in sales.

  • Early Response to Queries

Social media account setting should be done in such a way that can allow customers to ask questions regarding the product or the service. An early response should be given so that they can purchase the product or avail of the services offered by the company.

  • Expands Marketing Reach

Social media platforms are global, so through social media posts, your customers from anywhere in the world can engage with your business. It allows companies of any size to reach potential customers from all parts of the world, thus ultimately resulting in more sales.

  • Respond to Positive as well as Negative Comments

If someone posts a positive review of your service on social media, take the time to thank them and invite them back in, or if anyone is posting a negative review, apologize and offer to make it right.

Social Media Marketing Tools 

Social media is one of the most cost-effective marketing strategies that contribute to the visibility and awareness of a brand without the need to invest much. Social media platforms like LinkedIn, Facebook, and Instagram are popularly used by enterprises to promote their business. You will come across some marketing tools that will prove effective in online promotion. If social media is good then you will come across with more content to share. It is better for the users that they use the correct time to post their content so that it may become visible to the audience. It will add to your social presence. Following are some tools to draw maximum benefits from, once you have a social media marketing engagement plan:

  1. Audience- This tool allows you to find more targets in audiences along with segmenting them properly. It is used in tracking along with generating the reports in order to optimize the engagement of visitors towards the site. It is regarded as one of the best for customer relationship management.
  2. Socedo- It helps in discovering those people on social media who frequently buy things. This can be done automatically by looking at the real-time social behavior and segregating them. Once you have a couple of audiences then you can easily divide them into multiple segments. This will update you regarding the content and promotion to limited customers.
  3. Tweepi- It is regarded as one of the most useful tools for Twitter and helps in getting more followers. This tool finds users who are interested in your content and then helps in engaging those users by mentioning them through tweets along with adding them to the list.
  4. Social bakers- This tool makes decisions based on the data of the followers. It helps in measuring the performance of the competitors and utilizes ways to improve the content. 
  5. Follower wonk- It analyses and optimizes the audience of Twitter. It shows the suggestion of your business page to people and in this way, helps you grow your base.

Now that we have discussed the tools used for social media marketing, let us move to some strategies to boost social media engagement. You can know more about the popular social media trends here.

Strategies to Boost Social Media Engagement for Marketing

Over the years, most brands have come to realize the importance of the role played by social media in their business. However many brands yet don’t know the worth of social media engagement and easily underestimate it. When you interact regularly, you are building relationships that drive conversions and profits. Social media is beginning to take its rightful throne within the world of promoting as for many businesses; it is the key catalyst for brand growth. If done right, its consequence can create waves of positivity for several businesses to spice up brand awareness and increase conversion to boost sales and profits. 

“The Strength of Your Social Media is determined by the Strength of Your Content.” 

  • Add pictures to your posts- Eyes attract good visual scenes more easily and increase the chances that people will absorb and interact with your post on social media. You can also add frames with filters and other features to bring attention to your posts. Using such elements in a way that resonates with users of a particular platform helps you in creating a good brand image.
  • Join question and answer sessions- Joining Q&A sessions is a good way to supply users with value and people come to perceive your brand as a useful one. If you are able to offer relevant answers to your customers’ queries and spark discussion along with your prospective customers, all before your competitors, you will become the go-to-seller.
  • Share figures and statistics- One of the best ways to get the attention of people to your post is to share a fact or any statistical value that they might not have known before. Ideal statistical values can help your brand increase social media engagement; facts relating to your industry or the interests of your audience. Make sure to sum the facts in one brief sentence.
  • Sponsor a giveaway- You can ask people to like and share your page or post for an opportunity to win one amongst your products. These posts are very eye-catching when they include a high-quality image of one of your products as a token of gift and immediately attract audiences.
  • Come up live- Though social media images are popular, more traffic on social media involves more video than images or texts. Live video is available on a wide range of social media channels. It is one of the best tools to increase social media engagement. According to a report, people spend three times as much time engaging with a live video than they do with one that is prerecorded. After your live video, edit highlights and release those separately.

You need to spend some time getting to know your audience and then you will be able to understand them and their needs. Use analytics to determine what efforts get you good results. This way, you can dedicate your time to complete small tasks that can increase your social media engagement in every possible way and give your brand that online presence that you have always aspired for.

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