How do I make my content work better for my business?

on October 17 at 12:08 PM

It's no secret now that the content of your website, and use it in your digital strategy is a key factor for the success or failure of both. But it's not just about the content itself, it's about how you use it. In a past life, I worked in the print magazine as a feature writer. Each story (about three per month) equaled approximately 800-1000 words of content Digital Marketing Company Nottingham and team efforts cumulatively produce about 95 pages (in weak) - pictures, words, influencers, the call to action ... it's a lot of good content , However, many of the magazine is now no longer exists. This is not the content itself that caused (and causes) decrease, the age of the content, in vain as it will be replaced by the issue of new releases. Although digital is often regarded as separate, even superior, in print, they can (and should) learn from it. Yes, you have done the work - the words, videos and images are all there ... but now what? Every time you leave the stagnant content of your website, no more useful than a regular printed forgotten. Utilize and distribute the content actually strengthens your SERP position, traffic and your bottom line. Here are some ways you can get the most out of the content you provide or pay for, today.


Share content

When it comes to content distribution, social media is your best friend. You reach a hub of people waiting to be sent content, and does not get much better than that. What you want to make sure, however, is that your social media audience aligned with your customer demographics, or ideal customer persona. You want your content to be in front of the eyes that matter - that is, people who will be involved with your business, share your content and help you expand your network. They are supporting you. You can also take advantage of the different social platforms for different purposes. For example, using Facebook to encourage special promotional pages and blogs, Instagram for the background image and promotion, and LinkedIn for recruitment and industry news via blog posts. Each of these platforms have an analysis that can monitor, test and track the success of each of your content, and you can change or continue depending on what you find. You can also use more sophisticated tracking of Google Analytics, which will be able to tell you the direct conversion of driving content, and where people click-to-conversion content originated.


Optimize content

When Google crawls your site, it is looking for verification that you have legitimate content to best serve their searchers. To do this, crawlers look for pages that trigger points of this information, such as headers, subtitles, images and keywords / phrases. Google also continues to develop algorithms and guidelines to improve the search engine results page (SERP) rating is ever growing. To keep ahead of your content from Google game, you need to optimize accordingly. This can be achieved by:

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Adjusting title to match the theme of higher search term (word for word unnecessary, Google understand the context and intention)


Adjusting subheadings and lists to better fit the snippet content Google features (a big plus for voice-search - this content is what the voice search device will respond with, for the most part)


Make sure you are accurate format - utilizing H1, H2 and numbered or bulleted.


But, more importantly, the optimization should be used to improve the user experience on your page. This is great for improving your search rankings, but you will face a high bounce rate if your content does not Digital Marketing Companies Nottingham deliver. Always looking for ways to improve and how users navigate through your pages.

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