Digital marketing refers to any marketing efforts conducted online.
It can be an asset such as a website or video Digital Marketing Company Southampton and efforts such as advertising or SEO. Social media marketing, email marketing campaign, look for advertising and marketing content are examples of digital marketing.
Here is a list of the main activities that are usually included with a strong digital marketing strategy:
- Search Engine Optimization (SEO)
Search engine optimization is the process involved to improve your website ranking position in the search engine results pages for specific search queries. This activity involves activities such as creating quality content pages using keywords, technical improvements such as speed load site, and off page activities such as outreach backlink source.
- Social Media Marketing
Social media marketing is about using social media platforms to communicate with fans, prospects and customers. As an SEO, it takes time to start producing results through social media campaigns. However, with the constant application and a clear understanding of your target market, this is a long-term, cost effective marketing to generate growth.
- Conversion Rate Optimization
conversion rate optimization is about finding ways to increase conversions on your website. It takes both scientific and creative approach to change and improve the user experience and conversion.
- Email Marketing
One of the oldest forms of digital marketing, and is still widely used today, email marketing allows you to send targeted messages to your database. Email tend to have a longer life as the marketing message of social posts or advertisements, so that they can be used at various stages of the marketing funnel.
- Paid Search Advertising
Paid search advertising platform like Google Ads and Bing advertising is a marketing tool of the most highly used digital. Paid search allows you to have your ads appear above the organic listings and you are only charged for each time someone clicks on an ad. A campaign is well prepared and researched can prove to be quite effective as a primary source of digital traffic and leads.
- Paid Social Media Advertising
Advertising on social media platforms have become very popular in recent years. The ability to target ads to the audience and a specific location is one of the great features of this form of digital marketing. With most of the social platform offering advertising options, there is bound to be one or two of your target audience engage with every day.
- Content Marketing
Use marketing content assets such as video, e-books, blogs Digital Marketing Companies Southampton and infographics to engage customers and prospects. The resulting tin quality of content marketing efforts are usually higher than other activities - end users are usually more involved through prior to contacting your content.