How to conduct an effective case study

on October 17 at 12:00 PM

Improving your search engine rankings, to attract and educate potential clients and customers, there is a great advantage for the strategic content.


One of the main attributes of content provides Digital Marketing Company Stafford is credibility, and one of the most effective format I have found this to convey to your audience is a case study. The case study can be used to discuss the client's specific experience, have focused the industry or indicate a specific service or product that has achieved a certain result or purpose. All of these options are quite effective.


The key is to make them show your skills and how you can solve the common challenges (think of the reader). The case studies are also very effective for the more technical, tricky business, where it can be difficult to demonstrate the features of the product or service. The case study can do more than just discuss what a business is doing; they allow you to tell the story about how you help your customers through the use of a product or service.

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How to start preparing a case study:


Write a list of groups you want to focus on. This is possible:

general client challenge that you can help with


Industry or type of client you want to do more work with


You identify the specific client / s ...

... that matches the group you want to focus on, or whether you will create a generic


Write case studies. Usually it is very helpful to answer the following:

What specific challenges they have that we can help with?


What specifically do we do to solve this?


What is the end result? (This is even more powerful if you can include testimonials).


Once you have answered this, you basically case studies written. It's up to you if you want to tone being directive or an older format; However, whatever choice you make, do not lose color and stories. Remember, your customers and clients want to know what it is really like to work with you and, yes, this includes the results of your services. But, it also Digital Marketing Agencies Stafford includes the experience they have when they deal with you and your business. Let your previous work to be the reason you get a job in the future.

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