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Innovative Ways to Increase Organic Website Traffic

on December 12 at 10:19 AM

Organic website traffic can be related to the number of people visiting a website without clicking on any paid search campaigns. The paid traffic, on the other hand, is generated by paid ads. Organic traffic is generated when people find the website after searching either of the search engines. They are not “referred” by other websites and the visitor simply clicks on the website link displayed in the search engine results page. If you are concentrating on increasing the organic traffic of your website, you should create a strong campaign that will improve the organic ranking of your website on the search engine results page. For this, the content on your website should relate to the products/services offered by your company and be unique. (Information Credit – Gillsolutions.com)

 

With a large number of businesses covering all areas it is difficult to make a particular business stand out on the SERPs. When you are thinking about increasing your organic website traffic, you have to make sure that the target audience choose your website over your competitors’. Let’s look at some of the ways that increase organic website traffic.

 

  • Understanding and targeting the right group: You should first write down the specifics of the products or services your company offers and how it will help the consumers. Based on this you need to create content that will make the consumers think that they need to buy it. The content you create should resonate with the requirements of the target audience. Then, comes the insertion of keywords. The keywords should be properly inserted within the content of the web page so that it is easy for the web crawlers to find them out and study the quality of the content. This way your website will be ranked on the first page itself and experience more organic website traffic. You will also have to think what your target audience is most likely to insert when searching the product or service your company offers. This will also increase the visibility of your company website on the search engine results page.
  • Specific keywords: You can always go for the more popular keywords when implementing an organic search campaign. However, you should also target keywords that are more specific to the services or products offered by your company. The search engines will come to identify your website and blog as the link to that particular subject. This will improve the presence of your content in search rankings and ultimately help the target audience to find your website and products/services. You can also search for specific keywords through social media platforms where your customer has hashtag your brand. They may use related keywords or hashtags in the same post that you can utilize to your benefit. The long-tail keywords or specific search phrases are also crucial in improving organic website traffic.
  • Blogging is the right way: Blogging is one of the best methods to boost the organic website traffic. The blog will allow you to cover the topics elaborately that a web page may not always offer as it would become verbose. You can create optimized content that will focus on improving your sales. Just like the content on the web page, the content of the blog should be creatively written and be relevant to the product or services offered by your company. Another thing to keep in mind is that the content should never be plagiarized or rewritten from another website or blog.
  • Using the blogosphere: The blogosphere allows you to read, comment and link to other blogs and sites. Using the comment space of another blog related to your market you can link to your blog. This will lead the interested audience to click on the link of your blog and go through it. This process can also increase the organic website traffic and attract more prospects.
  • Proper Meta description: It is important to get the Meta title, URL and description right as they are vital in improving your web page and blog post. The meta description will also encourage the target audience to look into the page. The meta description should be short, crisp and creative, and direct the target audience towards the link to your website. You can also use certain plugins for optimization but, it is much more effective if you work on each page separately.
  • Using internal links: Once you have established your content you can simply link it to the blogs on your website, to guide more visitors to the relevant content about the product or service. This will engage the visitors and keep them on page for longer and at the same time boost your search rankings. However, you should use the internal links cautiously as too many of them may make it look like spam.
  • Inviting incoming links: Search engines like Google usually prioritize sites that have incoming links from other trustworthy sites. If you have a good business relationship with your clients, then you can ask them to link to your site. This will increase the visibility of your site and improve the ranking of your website on the search engine results page. However, you should be aware of the links from low-reputation sites as this will simply decrease your website’s rank rather than improving it.
  • Customer reviews are helpful: Authentic customer reviews are always helpful for the websites. Good reviews simply say that the website is credible and one can visit it. The customer reviews will also help you to build up long-tail keywords and keep you ahead of your competitors. Paid reviews are inauthentic and it can even hamper your brand reputation.
Visual marketing and mobile optimization also help in improving organic website traffic. As more and more people are preferring smartphones to search a service, you should make your web pages more mobile-friendly to improve traffic as well as sales. The headlines should be short and crisp and attract the target audience. You need to create a headline that will fit into a smaller screen and catch your attention in a short span.

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